Mission Statement


“To be the trusted product and service delivery partner of choice for motoring clubs

around the world, helping them to navigate the future through enhanced member and

commercial value, excellence and innovation.”

In 1991, Club Assist began operation in Melbourne, Australia, determined to provide Royal Automotive Club of Victoria (RACV) members with the best battery replacement service available. Since then, Club Assist has enjoyed solid and consistent growth as a result of their unyielding ambition to improve the service experience for stranded members of 60 motoring clubs worldwide. Owned by Australian Motoring Clubs, Club Assist continues to expand through the development of new partnerships, and the expansion of services with existing motoring club partners. Club Assist operates in Australia, New Zealand, USA and Canada. As the world leader in motoring Club-branded roadside and support services, Club Assist provides its motoring Club partners around the globe with an unparalleled competitive advantage through available services including:

Vehicle Care

Battery Replacement

Battery Registration

Electric Vehicle Support

Glass Repair & Replacement

Mobile Vehicle Inspections

Value Add Services

Marketing Support & Design Services

Product & Technical Training

Industry Leading Technology Solutions

Logistics & Fulfillment

Roadside Assistance

Club Assist Road Service (CARS)

Roadside Starter Motor & Alternator Replacement

Inbound & Outbound Call Centre Services (Booking, Customer services, member satisfaction survey)

With more than 500 staff members, Club Assist operates across two continents, with over 3,500 contracted service providers. The company takes great pride in their reputation for service, professionalism and best of- class performance across their key service areas. In order to guarantee a reliable supply of the finest quality products from around the world, Club Assist has developed solid, long-term trading relationships with strategic supply partners and, their high quality battery products meet ISO9001 quality systems and ISO14001 environment system accreditation.

Club Assist acknowledges a responsibility to the environment, and we express our commitment towards implementing practices which will promote environmental sustainability.

Club Assist Achievements include:

  • Club Assist branded batteries are made by using recycled lead and plastics, therefore we can recycle 98% of each battery.
  • Member of the Australian Battery Recycling Initiatives (ABRI) with the vision simple of: “effective stewardship of all end-of-life-batteries.”
  • Use of Plug-in Electric Vehicle and Plug-in Hybrid Electric Vehicles to deliver greater value to our Motoring Club partners. Club Assist has already installed Australia’s first level 3 Electric Fast Charger.
  • Club Assist has been recognized among Australia’s most progressive organisations, winning the Australian Business Awards in the category of Sustainability several years in a row.

At Club Assist the health and safety of our colleagues, contractors, visitors and all those affected by our operations is at the heart of how we all must work.

We will:

  • Provide a safe and healthy workplace for our colleagues, contractors and visitors to our sites and branches.
  • Conduct our operations in compliance with relevant laws and our own standards and policies. Regularly reviewing and assessing our operations against these to deliver this policy and our standards.
  • Reasonably assess, eliminate or control the risks within our operations.
  • Maintain dignity and respect whilst ensuring the rights and confidentiality of all injured or ill workers. With all stakeholders supporting and participating in the rehabilitation and return to work of injured or ill worker

Club Assist has an excellent history of community support and engagement. Through its Donations Committee the company has helped many charitable organisations and raised tens of thousands of dollars along the way.

To expand on its philanthropic pursuits the company launched the Club Assist Relief Effort or CARE program in 2012. Our CARE program reaffirms our obligation to be a responsible corporate citizen and is a critical component towards employee engagement. In short, CARE reflects the organisations commitment to our community and our employees.

Club Assist is very supportive of employees who would like to get involved. The company looks forward to seeing all its employees play an active part in the CARE program and strongly believes the more you put in the greater the personal reward.